Vancouver's Beloved Chocolatier: Purdy's Easter Delights

There's something undeniably nostalgic about Purdy's Chocolates. For generations of Vancouverites, the distinctive robin's egg blue boxes have symbolized celebration, comfort, and the simple joy of exceptional chocolate. As Easter approaches, this hometown institution reminds us why some traditions are worth keeping—especially when they involve handcrafted chocolate eggs, velvety truffles, and the iconic Hedgehog chocolates we all know and love.

The Art of Chocolate, Perfected Over a Century

Since 1907, Purdy's has been elevating chocolate from mere confection to edible artistry. Walking into one of their charming shops feels like stepping into Vancouver's sweet history—the air rich with the scent of melting cocoa, the glass cases gleaming with perfectly tempered chocolate creations. What makes Purdy's special isn't just their longevity, but their commitment to craftsmanship that feels both timeless and fresh.

This Easter, their chocolatiers have outdone themselves with a collection that balances playful whimsy and sophisticated flavors. Imagine glossy chocolate bunnies with intricate detailing, speckled Easter eggs hiding smooth caramel centers, and of course, their legendary Hedgehogs dressed in festive pastel foils. Each piece is a small masterpiece, made with the same care today as when the company first began.

The Joy of Sharing (or Not Sharing)

Purdy's understands that Easter chocolate serves two sacred purposes: gifts for loved ones, and well-earned indulgences for oneself. Their signature pastel blue boxes—tied with a crisp white ribbon—contain treasures like milk chocolate lambs filled with hazelnut praline, or dark chocolate eggs enrobed in delicate sugar blossoms. For the purists, there are classic cream eggs and buttercrunch pieces that taste like childhood memories.

New this season are inventive flavors that nod to Vancouver's culinary spirit: matcha-infused white chocolate eggs, salted maple caramel truffles using BC maple syrup, and even a decadent vegan dark chocolate collection. It's this ability to honor tradition while embracing innovation that keeps Purdy's relevant decade after decade.

More Than Chocolate—A Vancouver Institution

Choosing Purdy's this Easter isn't just about superior chocolate (though that would be reason enough). It's about supporting a local business that has sweetened Vancouver's story for over 115 years. In an era of mass-produced confections, Purdy's remains proudly Canadian, still crafting their chocolates in small batches using premium ingredients.

As you plan your Easter celebrations, consider starting a new tradition: a Purdy's chocolate hunt for the kids, an elegant box shared over brunch, or simply treating yourself to their legendary S'more Egg—because some pleasures deserve to be unabashedly enjoyed.

Find them: Visit one of Purdy's 60+ locations across Canada or shop online at purdys.com
Easter tip: Their seasonal collections often sell out—early shopping is strongly recommended.

What's your favorite Purdy's Easter treat? For many of us, the answer is "all of them"—and that's exactly as it should be. After all, isn't indulgence what the holidays are all about?