Vancouver’s SoleSavy is a New Online Platform for the Sneakerhead Community
If you or a loved one is a bonafide sneakerhead, you might want to check out a new company called SoleSavy. In June 2021, the community-based sneaker startup began Series A funding and managed to raise $15 million in new investments. The startup did this in less than six months, following the initial seed round in which they raised $2 million. What is a sneaker company planning to do with all this money? "SoleSavy aims to solve the current challenges of the sneaker industry—one that has evolved from people enjoying their passion to being exploited for profit," explains SoleSavy co-founder and CEO, Dejan Pralica.
"With explosive member growth that has translated into a highly engaged community, we're clear on the problems that must be solved, and how we can help make sneakers better for all types of enthusiasts. This new round of investment will help accelerate our mission, as we invest more into technology, hire the best talent, and launch new products and services." In short, the company wants to use its newfound funding to solve issues like fraud, market manipulation, the use of bots, and other unfair practices in the modern sneaker markets.
One of SoleSavy’s most immediate goals is to evolve into a fully functioning peer-to-peer marketplace aimed at bringing the passion, transparency, trust, and fun back into the often over-glamorized sneakerhead culture. Today, the SoleSavy sneakerhead community is privy to the latest upcoming sneaker drops, store openings, and collaborations happening across Canada and the U.S. Apart from the hottest news, community members also have access to the platform’s library of video courses on the footwear market, insider insights, buying techniques, and other tools to help them navigate sneaker culture today. Members are also encouraged to assist each other in finding the best deals as well as subscribe to SoleSavy’s podcast and newsletter, all of which solidify the sense of community. The platform’s website and social accounts even feature members’ best acquisitions through their Top Kicks of the Week posts.
“SoleSavy is changing the game for those who really love sneakers,” details former Los Angeles Lakers Head of Marketing and recently appointed SoleSavy Senior Vice President of Marketing, Mitchell Holder. “I’m thrilled to be joining a team that has built such a passionate community and is now creating innovative ways to help empower those members with new products and services. In such a turbulent and shifting industry, SoleSavy is going to be a force for positive change in sneaker culture.”
Apart from sneakerheads obsessed with Air Jordans, this also bodes well for those constantly in search of rarer brands like RONE and Casca. Currently, new members can join SoleSavy for a monthly fee of $27.50 for yearly billing, or a monthly fee of $33 for those who prefer to be billed monthly. It is without a doubt a great deal for anyone who collects, sells, or resells any and all types of shoes and sneakers. As the SoleSavy community grows and further evolves, the platform is bound to provide more new solutions to some of sneaker culture’s oldest problems.
