Eyewear Company Bailey Nelson Thrives With AR Tech
Eyewear company Bailey Nelson has partnered with end-to-end 3D and Augmented Reality (AR) platform Plattar to implement a world-leading Virtual Try On solution.
For years, eyewear company’s could offer high-priced products without consequence, until companies like Bailey Nelson disrupted to scene with quality, designer products at a reasonable price. In early 2021, Bailey Nelson began working with fellow Australian disruptor Plattar to launch a Virtual Try On trial function for online shoppers across 60 of its core eyewear products. The trial was an extraordinary success as online sales conversion grew by over 600 percent in 2021 due in large part to useability on Apple iOS products (iPhones and iPad) and pandemic lockdown conditions.
Globally, buying confidence has successfully increased through the use of 3D/AR technology, with 15 percent of total site users now utilising Virtual Try On.
James Kerridge, Head of Marketing and Digital at Bailey Nelson, said: “In 2020, our team was tasked with developing tactics to differentiate in an increasingly crowded eCommerce space and create a way for customers to receive the same try on experience as they would in store, from their homes. It was crucial for the brand to ensure that what customers experienced online matched what arrived in the mail. We had previously considered virtual try on solutions but found many of the solutions available on the market were outdated and, critically, did not utilise the capabilities across multiple generations of iPhone. Plattar was forward thinking, market leading and using the latest tech stack. Together we have deployed a solution quickly that meets our high expectations of customer experience around fashion and fit and is having a very positive business impact. This solution will play a significant role in our marketing approach now and beyond COVID.”
We are watching closely as the augmented reality shopping space rapidly grows and how this will impact traditional brick and mortal establishments.
