Bailey Nelson launches a Pride Month collection "All For Joy" in stores and online, celebrating diversity and inclusion with the Pride flag's colors.

But what makes this campaign even more special is that it highlights the very people who are part of the 2SLGBTQI+ community. Titled BN Be You, the campaign features Bailey Nelson store team members belonging to the 2SLGBTQI+ community. These powerful visuals, captured by Vancouver's own Ben Owens, also a member of the community, will grace the store windows and all their digital platforms.

In addition to the launch of their Pride Collection, Bailey Nelson is also partnering with Rainbow Railroad, a renowned international non-profit organization that aids 2SLGBTQI+ individuals who are escaping violence and persecution in countries where homosexuality is criminalized.

In a remarkable show of support, Bailey Nelson will be donating $8000 to Rainbow Railroad. They are also pledging to use their expansive reach to raise awareness about Rainbow Railroad and its noble cause. This will be achieved through various initiatives on their social media channels, in-store promotions, and online platforms.

Rainbow Railroad's mission is deeply rooted in the spirit of the Underground Railroad, the historical network of activists that assisted enslaved Black people to escape the oppressive regime of the American South in the 19th century. Through its Emergency Travel Support program, Rainbow Railroadbowrailroad.org/ provides crucial assistance to 2SLGBTQI+ individuals in their journey to safety, enabling them to live authentic lives free from fear and persecution.

Last year, Rainbow Railroad was able to assist over 4,450 individuals from approximately 90 countries - an increase of 130 percent from the previous year.

With Bailey Nelson's All For Joy Pride Collection, you can celebrate diversity and show your support for the 2SLGBTQI+ community. The collection offers their popular Dustin frames in multiple shades, each representing the colours of the Pride flag. These vibrant glasses can be customized with prescription lenses or worn as sunglasses, including a rainbow mirrored lens option.

Join Bailey Nelson in celebrating Pride Month. Let's brighten our days with these colourful frames and contribute to a world where everyone is free to be who they truly are.