Ford Canada discovers the power of innovation with its 2018 Ford EcoSport.

Ford Canada takes us on a musical journey to Victoria, BC to rock out at the annual Rifflandia Festival. And, with its latest technology and ergonomic features, the Ford EcoSport fulfills our musical desires every click of the way.  

With its Sync 3 compatibility (with Apple CarPlay and Android Auto) and enhanced voice recognition capability, we can rock out to our favourite tracks with both hands still at ten and two. Not to mention, the swipe-able and pinch-to-zoomable 8-inch LCD touchscreen is a visually pleasing bonus, especially when getting hyped for any musical festival — or our next adventure to a Rifflandia After Dark venue.

The Music

We park our electric blue EcoSport curb-side to some serious hot spots hosting Rifflandia’s after party talent. And, with its 2018 roster boasting 75% BC-based artists, over 50 are female. Yass! From acoustic jams at the waterfront pub to small venues packed out the doors (and onto the streets), cruising through Victoria’s downtown core is a musical journey on its own.

This festival gets even more unique. It has its own signature Rifflandabrau Lager by Phillips Brewing Co. — served from its own gypsy wagon! First, we grab our favourite brew to jump with the crowds and then we get cozy with them later under some patio lanterns and sick tunes. Disclaimer: Window shopping for bands is a choose-your-own adventure experience and for one weekend only. Next year couldn’t come any sooner.

The Journey

To and from the festival, the EcoSport’s driver assist technologies keeps our ears entertained, our messages hands free and our eyes on the road. Also, the luminous ice blue dashboard and console, including two USB ports, make driving after dark a perfect milieu for any night rider in need of a quick charge.

Honourable mentions in this compact SUV include the 8 beverage holders, the capless fuel filler and the 16-inch magnetic low gloss-painted machine face aluminum wheels — because these are just awesome.

Have You Driven A Ford Lately?

Ford is paving the way with its latest fleet of eco-conscious vehicles to a smarter way of connecting us to the world by bringing us better access to not only music but also mobility, connectivity and environmental safety, with its affordable base rate of $20,985 CAD.

With gas prices on the rise and climate change bringing snow in September, drivers are wanting not only sustainability in their vehicles but also a reduction in their carbon footprints. At an average of 8.6L to 10.2L per 100km (depending on the model), the EcoSport has a 1.0L EcoBoost engine with Auto Start-Stop Technology; this means turbocharging and direct injection to get us back into gear with just a tap of the foot. No gas-burning idling here. Our musical journey continues with ease.

Start your affordable, eco-conscious musical journey now, and book your test drive! #FordMusicalJourney

By Vimi Sian