ASICS Tiger partners with Vancouver-based athletic brand, Reigning Champ, to bring an exclusive made-in-Canada collection.
The talented heads at Reigning Champ have put together a collection with iconic footwear brand ASICS that will make sneaker freaks and the sartorial minded weak in the knees. With a stack of collaborations under the premium athletic brands belt (Converse, Haven, Club Monaco, LA Galaxy), the collection with ASICS captures what is possible when two creative teams truly gel.
Launched in 1949 as Onitsuka, ASICS has never allowed its iconic logo to appear in tandem with any other brand. Until now. When asked how this collaboration came to life, ASICS brand manager Cory Long said it was out of having recognized Reigning Champ as a premier athletic brand through first hand experience (owning a garment or two) and good timing. The two companies met at a trade show in California and, after a series of emails and phone calls, an agreement to collaborate was in the works.
The ASICS Tiger x Reigning Champ collection features tops and bottoms that have thoughtful, understated, and monochromatic design elements that percolate from the footwear up, with the iconic GEL-Lyte III that has a silhouette tuned for comfort. A signature split tongue crafted out of mid-weight French terry slips on without having to struggle with the speckled 3M laces and is revisited as an offset hem on all tops, creating a longer garment without sacrificing a sleek fit. The embossed Reigning Champ logo on the heel is repeated in subtle hits on each garment. Reflective ASICS branding on the tops and bottoms keeps you safe while strolling after dark. The entire collection comes in a choice of three colourways: navy blue, grey and black.
This collection is designed and created for people who don’t need gaudy, overstated logos and blinding neon colourways to feel important. The premium but not prohibitive pricing ($80 – $270 CAD) makes this collection accessible to those wanting high quality with remarkable attention to detail, only noticeable to the wearer — or someone standing way to close.