Vancouver caffeine darlings 49th Parallel Coffee Roasters unveils new design. Peep it here and enter to win a bag of coffee and mug.
A year-long collaborative process with designer Roger Dario (Google, Cartoon Network, Bench) and 49th Parallel has produced a look that honours the world’s longest unguarded border (Canada and the US) and brings into the spotlight delicious coffee available from coast to coast.
“Our main goal was a cleaner line art style to highlight the ‘49’ in our name — which refers to the longest unguarded border in the world, between Canada and the United States,” says founder, Vince Piccolo. “We wanted to recognize and capitalize on our ongoing expansions on both sides of that line and so we chose a straightforward, mercantile look for our primary mark.” The bag design features vertical running text to create a frame space around the primary mark. “We wanted the packaging to look contained, like everything was in it’s right spot,” says Piccolo. The newly designed mugs are more playful. “The new diamond branding captures the excitement and beauty of the coffee farms and grower families we partner with to produce our coffee.”
The Vancouver-based company has grown steadily in the last several years with a few key partnerships driving its caffeine fuelled pace. In 2010, a partnership with then Lululemon CEO Chip Wilson garnered attention and in 2013 adding the sinfully delicious Lucky’s Doughnuts to mix. The foundation of the company is, of course, its coffee, and a selection process that pays close attention to an ethical business model. The end result is a wide variety of great tasting proprietary and wholesale coffee beans that you can feel good about purchasing (and drinking). The coffee industry has a dark history with roots in natural resource destruction and unethical treatment of workers, so it makes sense to support a growing business that is doing it differently.
Want to win a bag of 49th Parallel coffee and a mug?
LikeVancouver has a bag of coffee and a mug to give away to a lucky reader! To enter, do at least one of the following:
1. Follow @LikeVancouver on Twitter and Tweet the following: (1 entry)
- Win a @49thParallel coffee bag & mug from @LikeVancouver http://ow.ly/YC0i6 RT to enter
2. Follow @LikeVancouver on Instagram, like and tag a friend on our 49th Parallel mug and coffee giveaway post (1 entry)
3. Like us on Facebook and leave a comment on our 49th Parallel mug and coffee giveaway post. (1 entry)
Contest runs from now until Friday, March 4 at midnight (PST). Winner will be chosen at random from all eligible entries.